We want to disrupt the common sense that food has today (fast, cheap, not seasonal) using the power of creative language to promote and enhance good practices of production, distribution and consumption. Here is the point of view of the activists of Genealogie del Futuro – a cultural association born in the Brera Academy and now committed to our project – interviewed during “Feed Your Future!”, the Food Wave event organized during the Pre-COP days from 1 to 3 October 2021 in Milan.