The value and life of different foods - Food Wave

The value and life of different foods

23 September 2021 |

With the initiative organised by partner ReLondon, a group of young creatives were ‘challenged’ to develop content for a pan-European digital campaign on food waste.​ The digital agency Brand Ethos, co-partner of the event, created initial stimulus material and messaging and then presented these at a Hackathon for a group of design students, who then worked on developing these ideas further to create final outputs​. Brand Ethos, along with ReLondon, selected three final ideas to pursue and build into a wider campaign.​ The visuals have focused on the value and life of different foods, as well as the potential monetary savings if food is not wasted. Here are the three award-winning projects.





About ReLondon

ReLondon is LWARB, renamed – a partnership of the Mayor of London and London’s boroughs to improve waste and resource management in the capital and accelerate our transition to a low carbon circular city. Our mission is to make London a global leader in sustainable ways to live, work and prosper by revolutionising our relationship with stuff and helping London waste less and reuse, repair, share and recycle more.