The value and life of different foods

With the initiative organised by partner ReLondon, a group of young creatives were ‘challenged’ to develop content for a pan-European digital campaign on food waste.​ The digital agency Brand Ethos, co-partner of the event, created initial stimulus material and messaging and then presented these at a Hackathon for a group of design students, who then worked on developing these ideas further to create final outputs​. Brand Ethos, along with ReLondon, selected three final ideas to pursue and build into a wider campaign.​ The visuals have focused on the value and life of different foods, as well as the potential monetary savings if food is not wasted. Here are the three award-winning projects.

@daxterart

@masha.kondor

@nav.desinghni